Organized by the Volvo Association, with sponsorship from Volvo do Brasil, the Safety Exhibition Center is an innovative Exhibit in Brazil, dedicated exclusively to road safety. Over seven years of conception and construction, Straub Design faced the challenge of assembling a multidisciplinary team of architects, set designers, and special effects experts to create a unique project. The goal was to develop an interactive and sensory space capable of conveying the message in a playful and engaging manner.
Here, I developed the role of concept designer and graphic designer, alongside a team of designers, set designers and architects. Creating concept 3D images, illustrations and designs for each space and interaction.
